Did you hear me say Yes? ™

Did you hear me say Yes? is a wearable art project rooted in a simple but powerful question — one that invites reflection, dialogue and awareness around consent.

These beautifully designed black panties are more than a garment. They are a statement. By featuring the bold and thought-provoking print “Did you hear me say Yes?”, the design addresses the importance of bodily autonomy and the right of every woman and girl to define her own boundaries and choices.

With a modern cut and careful attention to comfort and aesthetics, each piece blends wearable art with social awareness — where fashion becomes a carrier of meaning and impact.
 

A social pilot project

This collection is part of a larger social initiative. The long-term goal is for these panties to be distributed free of charge at a youth clinic in Sweden as a pilot project, with the ambition to eventually make them available at all youth clinics across Sweden for a period of one to three years.

By placing the garment in a safe and supportive environment, the project aims to open conversations around consent, self-determination and sexual health — meeting young people where these questions are already present.
 

Circular impact and support

The first 100 pairs sold will each donate 100 SEK to UNIZON, an organization working for a gender-equal society free from violence and supporting women and girls affected by violence.

Subsequent production runs will continue to support different women-focused organizations, allowing the project to remain responsive, relevant and rooted in real needs. This creates a circular movement where design, dialogue and concrete action coexist.
 

Looking ahead

The Did you hear me say Yes? design is intended to evolve. In future editions, the same message may appear in additional silhouettes, such as an alternative underwear style and a tank top, allowing the statement to reach broader audiences and contexts while maintaining its integrity.
 

Where art meets fashion to empower women

This project reflects the core of Her Story – The Collections: using artistic expression, fashion and storytelling as tools for empowerment, dialogue and social change.
 

First edition available from March 2026.
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